The start of Vitility goes way back because it all began in 1976. Marina and Paul Boeren founded the company “Boeren Medical” back then. Their offer consisted of daily living aids for people with diabetes and different services to ease their lives.
Vitility originated from the vision to help more people who experience physical challenges on a daily basis and are starting to lose their independence.
Later on, Vitility had a broader range of products for specific needs, which meant we could help a more prominent target group. As a result, our vision became more significant and precise. We want Vitility to stand out. That's why we realized a noticeable, colorful packaging concept and categorized our categories in a clear, powerful way.
Vitility International offers a wide range of products to stores, specialty shops, and healthcare professionals in more than 40 countries. In 2017 MIXED.Industries was founded and is the company behind the brand Vitility that handles all B2B transactions. Our head office is in Tilburg, Brabant, where all the creativity and inspiration grows and flows for new products, packaging, and service.
After a very loyal and proud time, Marina is happily retired! Since then, Vitility has been owned by her son Dave Boeren. So, it has always been a real family business from the get-go. Together with his co-owners, Mark Taris and Jurgen Schollen, and of course, a driven and motivated team, we improve people’s daily lives who can use a bit of extra help.
After a very loyal and proud time, Marina Boeren is happily retiring! Since then, Vitility has been owned by her son Dave Boeren. So it has always been a real family business from the get-go. Together with his co-owners, Mark Taris and Jurgen Schollen, and a driven and motivated team, we improve the daily lives of people who could use extra support.